Brent West

Brent West

CEO

FDL Group Board Member

 

Brent West joined Frontier Dental Laboratories in 1994. He has over 25 years of experience with Frontier Dental which is regarded as an industry leader amongst cosmetic dental labs. He is currently the CEO of the Frontier Dental Lab Group that includes Frontier Dental Laboratory, NuArt Dental Laboratory, Burbank Dental Laboratory, Jason Kim Dental Aesthetics, and D&S Dental Laboratory. He has a strong focus on people development, efficiency improvements, quality control, client relations and overall business growth. He studied and California State University, Sacramento.

Gil Villavecer

Gil Villavecer

Chief Marketing Officer

FDL Group Board Member

Gil joined Frontier Dental Lab in 2013. He possesses over 25 years of industry-specific experience, having held roles of progressive responsibilities and capabilities, serving dentists and dental labs. He currently manages and oversees the Frontier Dental Lab sales and marketing team, with a strong focus on developing and executing the social media strategy (Instagram @gil_frontierdental), which has been the driving force behind Frontier’s growth. These concepts have been shared with platform labs.

Gil has created innovative marketing campaigns to crack the code on acquiring new, high-value clients. His social media approach, which is formulaic and scalable, has resulted in industry-leading low Client Acquisition Costs and high Long-Term Client Value and Retention. He has even put Frontier on a billboard in Times Square as he serves as Head Judge of a National and International Beauty Pageant.

Gil earned Bachelor’s Degrees in Chemistry, Biology and Psychology from Otterbein University. He and his wife, Sharon, travel and enjoy their time with their two sons: a Cosmetic Dentist and a Physician.

Mario Ricci

Mario B. Ricci, CPA

Chief Financial Officer

As the CFO, his responsibilities include strategic planning and the overall financial management of the company, including accounting, financial operations, financial planning and analysis, corporate treasury, investor relations, tax, M&A integration, human capital, procurement, and technology.

He is a transformational CFO with a growth mindset having extensive M&A roll-up experience. Ricci is focused on accelerating FDLG’s shift towards technology enablement and maximizing long-term enterprise value.

Joined Frontier in November 2019 and previously worked for EY, Pulte Homes, and Oracle in various finance and accounting roles. In these roles, he has implemented ERP systems, established financial reporting processes, performed M&A controllership and corporate finance functions, and supported due diligence efforts.

He earned his B.A. in History and Economics from the University of California, Berkeley. Mario enjoys spending time with his family while golfing, snowboarding, and hiking.